Fastweb
A new full digital experience.
An end to end design challenge.
Over the first half of 2020, a hybrid group of resources selected Fastweb and a design team from Sketchin, have received the goal of designing a new model of full-digital home connectivity service on the territory Italian (excluding large cities covered by fibre, at launch). Through participatory design and lean methodologies, the service promise was conceived and designed the first MVP digital touchpoint.
The brand development. While designing the customer experience, the team worked on identifying the identity and positioning of the new brand.
From service promise to product delivery. The definition of the experience has been declined in the detailed design of the client interaction
Customer journey flows
UX & UI design
Design System